Digital Marketing Manager

Position:
Digital Marketing Manager
Location:
Dublin or NYC
Workday:
Monday to Friday
Job Type:
Full Time

Job Description:

Digital marketing managers are responsible for implementing, overseeing, and managing digital marketing strategies that advance an organization’s mission by reaching a broad audience and attaining greater exposure. The results of their efforts include increased sales, donations, or community interest and involvement.

At Edgescan, we are looking for a Digital Marketing Manager to come on board and implement a number of campaigns in the United States and Europe.

Responsibilities

  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build, and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing for SaaS Cyber Security company
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement.

 

If interested in the position, please email your cover letter and CV to careers@edgescan.com with the job title in the subject line.

Apply Now

Theo Goyvaerts edgescan

theo.g@edgescan.com

Started his career in Marketing over 12 years ago building websites and running campaigns, Theo started working in the gaming industry running large scale gaming events before moving into cyber security and becoming cyber security consulant. He now combines his knowledge of marketing and cyber security at Edgescan and has founded the Cyber Security News Ireland website and socials.